🎟️ WebExpo 2026: The biggest Czech web conference turns 18
WebExpo turns 18 this year and the anniversary edition takes place on May 27–29, 2026 at Prague's Lucerna. Over the years it has grown from a local web meetup into one of the largest conferences of its kind in Central Europe — and it still keeps the atmosphere where you can have real conversations with people in the industry. For blog readers I have a discount code worth 1,000 CZK.
In a few weeks the next WebExpo kicks off — and this year it’s a special one, because the conference is turning 18. I still remember the days when WebExpo was mainly a gathering of the Czech web community. Today it’s an event where speakers come from all over the world and in two days you meet developers, designers, marketers, startup founders, freelancers, and people from large tech companies — and it still hasn’t lost its atmosphere. This year it runs May 27–29 at the traditional venue, Prague’s Lucerna and its surroundings.
Ticket discount
My discount code, which you can enter when ordering your ticket:
SEMECKY26— 1,000 CZK off a conference or bundle ticket
If you’re planning to go, I’d recommend not leaving the purchase too late — some workshops tend to sell out quite quickly. And if you’re not going this year, consider spreading the word. Conferences like this run on the people who know about them and talk about them.
Talks I wouldn’t miss
The programme this year features over seventy talks and workshops covering frontend, design, AI, business, marketing, and security. This selection is entirely subjective — I’m looking at the programme through the lens of a technical founder who cares equally about code, product, and business. The full programme is at webexpo.net.
Taste: How performance and other factors make everything, especially AI, better
Tejas Kumar from IBM asks what separates a good AI product from an average one — and the answer isn’t the model, it’s taste. He covers concrete decisions: streamed responses instead of one-shot outputs, rich interfaces instead of chat windows, performance as part of product thinking.
JavaScript: Weird by design and we ❤️ it
Krasimir Tsonev collects JavaScript oddities — moments when [] == ![] returns true or when a single line overwrites the user’s clipboard. For anyone who has worked in JS for years, it’s a mix of horror, laughter, and unexpected enlightenment.
Fixing a broken SaaS funnel: How we turned dead leads into paying users
Vladana Bačová walks through a real case: what a broken SaaS funnel looked like, where they were losing people, and what they changed to turn dead leads into paying customers. A talk backed by real data and measurable results, not generic advice.
Raise the price! You deserve more
Dima Melnik argues that most SaaS products are underpriced — founders are afraid to charge more, even though customers are willing to pay for a well-packaged offer. He’ll show how changing the packaging and presentation of a price changes willingness to pay without changing the product itself.
Under the hood of AI: Building your own MCP server in Go
Ladislav Prskavec shows how to write your own MCP server in Go and connect it to an AI client — from querying observability data to automating workflows. MCP is becoming the standard for secure AI agent access to real tools and data.
From SEO to AIO: The new era of search visibility
Aneta Holá and Aleš Moravec explain why classic SEO is losing ground and what it means in practice when search engines increasingly generate answers directly on the results page. They introduce the concepts of AIO and GEO (Generative Engine Optimization) and how to measure visibility in the new era.
Conclusion
The most valuable thing at WebExpo is still the networking. You always run into former colleagues, collaborators, and people you’ve shared various stages of your career with — and the most interesting conversations tend to happen between the talks or in the evening after the programme wraps up.